Creativity & Innovation

Course in Creativity

The Course in Creativity combines and integrates two of Dr. Edward de Bono's powerful thinking programs; the program in parallel thinking, Six Thinking Hats; and the program for innovation and creativity, Lateral Thinking.

You not only learn to effectively use Dr. de Bono's powerful methods, but also will employ them to focus on live and relevant business issues.

There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

– Edward de Bono

“When the 'weaker' of the two brains (right and left) is stimulated and encouraged to work in cooperation with the stronger side, the end result is a great increase in overall ability and ... often five to ten times more effectiveness.”

– Professor Robert Ornstein, University of California